Conventions & trade shows
A jersey lane that fits a 10x20 booth
Show floors impose constraints that outdoor activations never see: fixed booth dimensions, union labor rules, drayage costs on every case, and a power order you had to place weeks ago. A jersey line can absolutely work inside those rules — but it has to be designed for them rather than squeezed into them.
Footprint
Designing to the booth, not the crowd
A single lane plus intake and pickup is comfortable in a 10x10 if the counter runs along the aisle. Two lanes want a 10x20 or an L-shaped corner. The limiting factor is almost never the press — it is where the queue physically stands. Show organizers care intensely about aisle encroachment, and a line that spills into the aisle will get you a visit from floor management.
So we build the queue inside your footprint or along your booth's face, and we use ticket numbers plus text-when-ready aggressively. On a show floor that is not a premium feature, it is the only way to have demand without having a crowd standing in a fire lane.
Logistics
Power, freight and the paperwork
Order dedicated 20A power per lane through the show's electrical contractor, and order it before the advance deadline — on-site rates are punishing. Tell us the order you placed and we will confirm it actually covers what we are bringing rather than discovering a shortfall on install day.
Freight is priced by weight, so we ship a tight kit: presses, platens, transfer stock and a spare unit. Blanks are the heavy part. On multi-day shows it is often cheaper to ship blanks separately to the advance warehouse than to drag them through the same drayage as the equipment.
Labor rules vary by venue and city. Some floors require union labor for equipment placement. That is a solvable cost, not a surprise, provided we know before load-in. Send the exhibitor kit with your brief.
Traffic
Eight flat hours, not one big spike
Show-floor demand is the opposite of an activation. Instead of a doors spike you get a long, mostly flat curve with modest bumps around keynote breaks and the first hour of each day. That shape rewards fewer lanes running longer, which is good news for your booth budget.
It also means the jersey is a conversation anchor, not just a giveaway. Attendees stand at your counter for a few minutes while it presses. That is qualified dwell time your booth staff would otherwise be paying to manufacture, and it is the strongest argument for a jersey lane over a bowl of branded pens.
Badge-scan intake is available where the show's system allows it, which removes the typing step entirely for name capture and speeds the counter noticeably. It also means the name on the jersey matches the name on the badge, which quietly eliminates most spelling disputes.
One planning note specific to multi-day shows: day two and day three are driven by whoever walked past on day one. We plan later-day inventory against actuals rather than the original forecast, and we recount and secure stock overnight rather than trusting a booth curtain.
Booth-sized quote
Send booth dimensions, show dates, your power order and expected daily traffic. Pricing inputs · Send the brief.